Privacy policy

Detail-Lab Privacy Policy

Last updated: [Add Date]

This Privacy Policy explains how Detail-Lab (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit detail-lab.co.uk (the “Site”), make a purchase, or interact with any of our services (collectively, the “Services”).
“You” refers to any customer, visitor, or individual whose information is processed by us.

Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. When updates occur, we will post the revised version on the Site and update the “Last updated” date.

How We Collect and Use Personal Information

We collect personal information from various sources depending on how you interact with the Site. This includes information you provide directly, information automatically collected through cookies and tracking tools, and information obtained from trusted third parties such as Shopify and payment processors.

In addition to the purposes listed below, we may also use collected data to:

Improve and personalise our Services
Meet legal obligations
Protect our rights, users, and systems
Communicate with you effectively

Personal Information We Collect

1. Information You Provide Directly

This may include:

Contact Details: name, address, phone number, email
Order Details: billing/shipping address, payment confirmation, email, phone number
Account Information: username, password, security information
Customer Support Details: messages, queries, and any information you choose to share

Some features may require you to provide certain information; declining to do so may limit your ability to use those features.

2. Information Collected Automatically (Usage Data)

We use cookies, pixels, and similar technologies to gather information such as:

Device and browser details
IP address
Network information
Interaction patterns on the Site
How you navigate and use your account

3. Information from Third Parties

We may receive information from:

Shopify, which powers our store
Payment processors, who handle your payment information (e.g., card details, billing info)
Marketing and analytics partners
Email and advertising platforms

All third-party data is handled in accordance with this Privacy Policy.

How We Use Your Information

Providing Products & Services

We use your information to:

Process payments and fulfil orders
Manage and secure your account
Send order, return, and shipping updates
Facilitate returns and exchanges
Support Shopify features connecting your account across platforms

Marketing & Advertising

We may send promotional emails, texts, or display personalised ads to improve your shopping experience.
(EEA legal basis: Legitimate interest – Art. 6(1)(f) GDPR.)

Security & Fraud Prevention

We use personal information to protect our platform, prevent fraud, and maintain a secure environment.
(EEA legal basis: Legitimate interest – Art. 6(1)(f) GDPR.)

Customer Support & Service Improvement

We use your information to respond to enquiries and enhance the Site’s functionality.
(EEA legal basis: Legitimate interest – Art. 6(1)(f) GDPR.)

Cookies

We use cookies to:

Run and improve our Site
Remember your preferences
Provide analytics
Tailor recommendations and advertising

Cookie information for Shopify can be found in Shopify’s Cookie Policy.
You may disable cookies through your browser settings, but doing so may impact functionality.

How We Share Personal Information

We may disclose your personal information to:

Service providers: IT, analytics, hosting, fulfilment, shipping, customer support
Payment processors
Marketing and advertising partners
Affiliates and business partners
Third parties with your direct consent
Legal authorities, if required
In connection with business changes such as mergers or restructuring

We do not use or disclose sensitive personal information without your consent, except as permitted by law.

Third-Party Websites

External links may appear on our Site. We are not responsible for the privacy practices or content of third-party websites. Always review their policies before sharing your information.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect children’s personal data.
If you believe a child has provided us with information, please contact us so we can remove it promptly.

Security & Data Retention

While we take security seriously, no method of data transmission or storage is 100% secure.
We retain your data only as long as needed to:

Provide the Services
Fulfil legal requirements
Resolve disputes
Enforce policies

Your Rights

Depending on your location, you may have the right to:

Access your data
Request deletion
Request correction
Request data portability
Opt out of targeted advertising or data sharing
Restrict processing
Withdraw consent
Lodge complaints
Appeal denied requests

To exercise your rights, contact us at sales@detail-lab.co.uk.

We may require identity verification to process these requests. You may also designate an authorised agent to act on your behalf.

Complaints

If you have concerns about how we process your information, please contact us first.
You may also have the right to contact your local data protection authority, such as those in the EEA.

International Data Transfers

Your information may be processed outside your country. When transferred from the EEA or UK, we use lawful mechanisms such as Standard Contractual Clauses, unless the receiving country is approved as adequate.